Sydney’s No 1 indoor entertainment venue, Allphones Arena today announced details of a significant partnership with the world’s fastest growing automotive brand, Hyundai Motor Company.

The three year partnership marks an exciting opportunity for the AEG Ogden managed venue and Hyundai as both leading brands embark on a period of projected growth going forward.

Hyundai will effective immediately become a Diamond Partner of the venue. The partnership will see Hyundai leverage a range of marketing benefits including strong branding, exposure on the venue’s website, and exciting, bespoke installations in both the main foyer and VIP parking area. 

Hyundai is one of Australia’s bestselling car brands and has extensive experience with a range of partnerships both domestically and internationally including the Hyundai A-League and the FIFA World Cup 2014.

Hyundai began operating in Australia in 1986 and as of today has over 160 dealerships nationwide making it one of the biggest car companies in this market. Hyundai will use this new partnership to promote at events throughout the year where the patronage aligns with the demographic of Hyundai’s car models. This new arrangement will allow Hyundai to match the right person in the right car, and showcase their exciting vehicles such as the all new Genesis to an engaged and diverse audience. Through activating this partnership on-site in a new and compelling way, both parties additionally look forward to adding even more to the overall patron experience.

Allphones Arena’s General Manager, Guy Ngata commented, “We are delighted to welcome Hyundai to our family of Diamond Partners at Allphones Arena.  Hyundai represents excellence in the automotive industry and a brand that makes a difference with their outstanding innovative vehicle range.  We are excited to create a platform by which Hyundai can interact with our patrons across a diverse range of events such as those that we have scheduled at Allphones Arena”.

Hyundai Motor Company Australia’s Regional General Manager – Eastern Region, Giles Belcher, added “Hyundai’s partnership with Allphones Arena is a superb and rare partnership. It aligns two of the highest profile brands in their respective industries and provides a unique opportunity to reach such a wide audience range and allows multiple layers of branding and interaction”.


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